It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable’s Events section.Is your event not on this list? Contact us at least one month before your event and let’s establish a media partnership.Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite, the Web’s Event Marketplace.February 8, 2010, Tampa, FL: The Social Media conference that comes to you. Social Fresh is a one day, case study rich conference targeted for marketers. Social Fresh Tampa will have 30+ speakers including Chris Barger of GM, Maggie Fox of Social Media Group, and John Andrews of Collective Bias (formerly of Walmart). Get 15% off if using code mashable.February 8-10, 2010, Philadelphia, PA: The 9th Annual ePharma Summit is the most innovative digital marketing event for pharma. Year after year, hundreds of marketing professionals from leading pharmaceutical companies attend ePharma for incomparable access to insider information for optimizing their brand strategy and perfecting consumer relationships. Join us next February to collaborate with industry leading industry minds and perfect your digital strategy by pursuing true e-marketing innovation. The 2010 event is packed with fresh case studies, hands-on workshops, hot topic debates, facilitated roundtable discussions, and live audience polling sessions. Register with Priority Code XP1506MASH to save 15% off standard registration!February 8-11, 2010, Washington, DC: Attend the Advanced Learning Institute’s Forum on Social Media for Government: How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results, to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started. Hear practical advice, firsthand, from leading government agencies and organizations such as: CIA; IRS; U.S. Army Public Affairs; National Wildlife Federation; U.S. Department of Agriculture; City of Raleigh, NC; U.S. Navy; Morris County, NJ; U.S. Department of State Roanoke Public Libraries, VA; Court Services & Offender Supervision Agency; Department for International Development, Government of the United Kingdom; NOAA; National Institutes of Health; U.S. Department of Health & Human Services; National Defense University; City of Richmond, VA; Porter Novelli; Booz Allen Hamilton, and more. Mention Mashable when registering to save $200.February 9-13, 2010, San Francisco, CA: Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”. Get 15% off as a Mashable reader.February 10, 2010, New York City: The Online Community Unconference East is a gathering of online community professionals – managers, developers, business people, tool providers, investors – to discuss experience and strategies in the development and growth of online communities. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners. Mashable readers are entitled to a discount by registering here with code mashable.February 15, 2010, Barcelona, Spain: The Mobile Premier Awards recognize the year’s best in Mobile Startup Innovation and are the largest open, global startup competition in the mobile industry. The awards are the point of reference in startup premiers during the Mobile World Congress and are organized in collaboration with some of the main networks in the industry. Participation to the awards is free and open to any startup with a mobile angle. Sign up at mobilepremierawards.com and take your chance to walk the red carpet in Barcelona!February 16, 2010, San Diego, CA: BlogWell: How Big Brands Use Social Media features 8 great case studies on the best social media programs at large corporations. Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the Navy Office of Information share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. From GasPedal and the Social Media Business Council. Save $39 off registration by using the code ILoveMashable.February 17, 2010, Atlanta, GA: Startup Riot is an annual event that focuses on giving fifty startups an opportunity to present, in three minutes, to a large audience of investors, corporate business development and M&A representatives, and other interested parties. Attendees are pre-screened so the room is never filled with service providers, job hunters, or others who are not the target audience. Selected presenting entrepreneurs pay nothing to attend. In 2010 we will move to a bigger venue for the event and the always popular after-party. Also new in 2010 are prizes for presenters and attendees. We are currently accepting applications to attend and present.February 19, 2010, London, UK: What game changing technologies are on the horizon? What new business models will drive growth and value? Who will evolve? Who will go extinct? London Business School’s fourth annual Technology Summit explores these and many other questions on the eve of a brand new decade. The Summit promises to be a watershed event for the London technology community. It brings together global thought leaders at the intersection of enterprise, consumer interest and emerging technology for an exciting day of provocative discussions. Come to hear fresh business insights from Facebook, Skype, Goojet, Advent Venture Partners, DoTheGreenThing.com, INQ Mobile, IDEO, BT Design and many others. Buy your 10% discount tickets here.February 19-21, 2010, Los Angeles, CA: SCALE 8X is the 8th Annual Southern California Linux Expo. As the premier community run Linux / Open Source conference, it will feature tutorial sessions designed to show users of all skill levels what Open Source can do and how to do it. Whatever your interest is in Open Source, SCALE 8x will have something for you. Mashable’s readers can receive 40% off registration with the promo code MASH8.February 19-21, 2010, Miami, FL: The Miami iPhone Boot Camp offers a three day workshops on iPhone Development, a full 24 hours of training in Obj-C and the iPhone SDK 3.0, from basic to pro iPhone application development. The workshop is part seminar, part training, part hack-a-thon and students get plenty of hands on exercises. Limited in size the workshop is taught by iPhone developer Ben Sgro. He has released four iPhone applications to the appstore RapLyrics, RapLyricsRaw, 5KQuotes, WisestOne. His current project is a 2D engine that will power a series of game. The training is a great way to jump start your iPhone app development and save weeks of effort trying to figure out the iPhone SDK on you own. Currently the early bird rate is in effect, a savings of $400 and a 10% discount to Mashable readers using entering discount code mashable on the registration page: miamiiphone.eventbrite.com/February 22-24, 2010, New York, NY: From authoring, editing, and layout to distribution and consumption, new technologies are changing all aspects of publishing. TOC will help you navigate these changes and understand how to apply them to your business or organization for a more profitable future in publishing. You’ll also have the opportunity to participate in conversations that are shaping that future as often as they are describing it. The fourth annual O’Reilly TOC Conference is your opportunity to join those inventing the future of publishing. Register now and save at: en.oreilly.com/toc2010/public/register. Save an additional 15% when you use the Discount Code: toc10mas.February 22-24 2010, Miami, FL: The Future of Web Apps Miami is a three day event for web application developers and entrepreneurs and includes tutorials, inspiration and workshops taught by leading figures at the cutting edge of today’s web. Companies at the event include Twitter, Facebook, Mint.com, Palm, FreshBooks, Reddit and Mozilla. Topics include HTML5, jQuery, online marketing, funding strategies, measuring the success of your web app and Facebook Connect. Save $50 when using promo code MASHABLE.February 22–25, 2010 San Diego, CA: Online Marketing Summit, the premier educational event for marketing professionals, is coming to San Diego this February. Join your marketing peers as they share ideas, hear from expert practitioners, and learn best practices in the areas of: Social Media, Search, Email, Analytics, and more – in a completely vendor free environment! Register now and receive 25% off using discount code MASHABLE.February 23, 2010, Milwaukee, WI: Think Tank Live! Search Marketing & Social Media Summit. An Internet marketing conference focused on using digital marketing and social media to drive strategic business results, increase profits, and lower costs. Be prepared to learn: Emerging best practices for key online marketing channels • Align your business for customers on the web • Create a strategy to increase clients and profits. Topics: Search Engine Optimization (SEO) • SEM / Pay Per Click • Web Analytics • Social Media • WordPress. Our speakers are professionals from Chicago, Illinois and Milwaukee, Wisconsin who are committed to providing high level insights to provide real-world results for your business. To register, visit ThinkTankLive.com. Please use discount code Mashable for $50 off.February 23-26, 2010, San Jose, CA: At FAST ‘10, explore new directions in the design, implementation, evaluation, and deployment of storage systems. Learn from leaders in the storage industry, beginning Tuesday, February 23, with ground-breaking file and storage tutorials by industry leaders such as Brent Welch, Marc Unangst, Michael Condict, and more. This year’s innovative 3-day technical program includes 21 technical papers, as well as two keynote addresses, Work-in-Progress Reports (WiPs), and a Poster Session. Don’t miss this unique opportunity to meet with premier storage system researchers and industry practitioners from around the globe. Register by February 8 and save! Mashable readers get $100 off using code FASTMASH10.February 26, 2010, New York, NY: NY Tech Cares (@nytechcares) for Haiti, Irving Plaza, was pioneered in light of the heart wrenching devastation that has struck Haiti. The NY Tech community has come together in a collaborative effort to launch and host a disaster relief and fund raising effort to help Haiti’s 1 million homeless and wounded. Many are joining us, so please visit nytechcares.org for more information on this event with an exciting line up of musicians, a live feed to Haiti and a silent auction.February 26-28, 2010, Washington DC: The Washington D.C. iPhone Boot Camp offers a three day workshops on iPhone Development, a full 2 hours of training in Obj-C and the iPhone SDK 3.0, from basic to pro iPhone application development. The workshops are part seminar, part training, part hack-a-thon and students get plenty of hands on exercise. The workshops are limited in size and taught by iPhone developer Matt Campbell, iPhone developer with several apps in the app store and author of the popular book “How to Make an iPhone Application” The training is a great way to jump start your iPhone app development and save weeks of effort trying to figure out the iPhone SDK on you own. Currently the early bird rate is in effect, a savings of $500 and a 10% discount to Mashable readers using entering discount code mashable on the registration page: dc1.eventbrite.comFebruary 26-28, 2010, Saint Louis, MO: The Saint Louis Innovation Camp is a three day event focused on the needs of the Saint Louis IT and Entrepreneurial community. This camp will be hosted on the UMSL campus in Saint Louis, MO. In this camp, local leaders from the Business, IT, Education, and Marketing communities have all joined forces to accomplish the singular goal of supporting entrepreneurs in the successful development of business models which focus on the delivery of technical products and services. To accomplish this goal, this camp offers no non-sense education, hands-on assistance, interactive networking exposure, and a follow through support package to spark technical innovation in the Saint Louis Market. Enter Mashable as the discount code for a 10% savings on the standard ticket price.March 1-4, 2010, Ottawa, ON: Attend the Advanced Learning Institute’s Forum on Social Media for Government: How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results, to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started. Hear practical advice, firsthand, from leading government agencies and organizations such as: ON Ministry of Health & Long-Term Care; Parks Canada; Communications Community Office; City of Ottawa, ON; Public Safety Canada; Indian & Northern Affairs Canada; Toronto Police Service, ON; Canadian Forces Aerospace Warfare Centre; Human Resources & Skills Development Canada; Northern Lights Canada; Atlantic Canada Opportunities Agency; Canada Mortgage & Housing Corporation; Royal Bank of Canada; Genome Alberta; Business Development Bank of Canada; Thornley Fallis Communications; Centre of Excellence for Public Sector Marketing, & more. Mention Mashable when registering to save $200.March 1-5, 2010, worldwide: 70+ Ignites will take place in cities around the world. Upwards of 10,000 entrepreneurs, technologists, DIYers, creative professionals, and enthusiastic knowledge-seekers will gather for an evening that is a unique blend of networking, information, and fun. In talks that are exactly five minutes long, Ignite presenters share their personal and professional passions. Local Ignites will stream live video during the event, and those videos will be archived on the new Ignite video site that is being launched in conjunction with the event. At least 500 five-minute session videos will be available on the new site when it debuts. Don’t miss being part of this enlightening week—attend, present, or lead an Ignite in your city: globaligniteweek.com.March 2-4, 2010, Santa Clara, CA: Search Marketing Expo – SMX West content is so compelling, you’ll want to implement what you’ve learned before leaving the conference. Over 50 super-charged sessions on PPC, SEO, local search, search-friendly design, and social media marketing will help you flourish today, tomorrow and in the future. Whether you’re new to search or have years of experience, employed at a Fortune 500 company or run your own business or agency, you’ll be a more effective, innovative and inspired internet marketer after attending SMX East. Featured keynote – Microsoft CEO Steve Ballmer. Use discount code smx100mashable when you register. For more info visit smxwest.comMarch 3, 2010, Seattle, WA: Join a select number of PR, marketing and communications professionals at PR+MKTG Camp™ Seattle for a full day of highly interactive discussions on social media — complete with marshmallows and a virtual campfire. It will explore how to market, measure and manage the opportunities and challenges that social media presents. Our format avoids panels or PowerPoint demonstrations. Top agency and brand executives serve as moderators to help participants find solutions to their social media questions. Mashable readers get a ten percent discount with promo code MASHABLECAMPSEATTLE.March 4-5, 2010, Chicago, IL: At SOHO’s 2-Day, “The Co-Alignment of the Corporate and Personal Brand,” a Strategy Framework, develop your exclusive copy of “The Draft,” SOHO’s 16-page social communications policy workbook for businesses and corporations. The focus in 2010 is aligning the corporate brand with internal and external communications. SOHO brings to you presentations, case studies and Town Hall meetings with Olivier Blanchard and Dan Schawbel, and other experienced practitioners. For more information and to register, please visit Sohobiztube.com. Use discount code MashableChi for a 20% discount on a 2-day “The Draft” ticket.March 6, 2010, Cape Cod, MA: Geek Girl Tech Boot Camp – Cape Cod 2010 is going to rock! Geek Girl Boot Camps are full-day technology “unconferences” for women, taught by women, of all ages and knowledge levels where you can find workshops on everything to do with computers and the Internet! Workshops include PC and Mac, Social Media (Twitter, Facebook, LinkedIn, etc.), Photoshop, QuickBooks, Blogging, Podcasting, WordPress, Google Tools, Dreamweaver, Video, Inbound Marketing, digital photography, and more. The workshops are designed for Beginner, Intermediate and Advanced. There are Discussion Groups and an all day Help Desk. The Mission of Geek Girl Camp is to educate and empower every girl and woman at every age level, on every skill level, at every income level on computer technology with fun and provide a legacy by giving back and paying it forward. Mashable readers get an exclusive $30 discount off the standard pricing of $139 with special code mashable2010 when registering!March 6, 2010, Reno, NV: Nevada Interact will bring together business owners, non-profit advocates, publishers, newsmakers, bloggers, podcasters, filmmakers, media, PR and advertising professionals and anyone else interested in interactive media from every corner of Nevada together for hands-on learning, rich discussions, opportunities to meet with local companies working in interactive media and plentiful networking opportunities. Proposals are being accepted until February 8th, 2010: nevadanewmedia.org/nevada-new-media-summit/submissions/March 8, 2010, Los Angeles, CA: At digiday:MOBILE, discuss the question “Is Mobile The Next Critical Mass Medium?” Discover the what the future holds for you and this game changing media platform at digiday:MOBILE in Los Angeles. During this high-level full day event – top Publishers, Agency Executives and Brand Marketers will come together to discuss and debate how to fully utilize the next critical mass medium: MOBILE. DIGIDAY gives media leaders a chance to converge and discuss high level strategies and the future of Mobile Marketing. www.digidaymobile.com. Get $100 off for Mashable Readers with discount code: Mashable.March 9, 2010, Los Angeles, CA: At digiday:SOCIAL we’ll discuss the question of The New Media Reality: Everything is Social. Are You? During this high-level event, top Publishers, Agency Executives and Brand Marketers will come together to discuss how Social Media is everywhere and is changing everything. DIGIDAY gives media and marketing leaders a chance to converge and reveal high-level success strategies as well as offer insights on how the future of Social Media Marketing will play out for all. Get $100 off for Mashable Readers using code Mashable.March 9-10, New York, NY: Is your intranet dead or alive? Fire it up at INTRANET INSIDER WORLD TOUR LIVE 2010: Making Enterprise 2.0 Work. Learn how to get the intranet basics right (governance, buy in, usability, etc.), plus how to start down the Enterprise 2.0 journey with blogs, wikis, internal social networks, podcasts and video . Learn what leading edge companies such as IBM, ESPN, Alcatel-Lucent, Deloitte and EMC are doing to “socialize” their intranets for communication, collaboration and bottom-line success. Register today with promo code mashable10 to receive $200 off registration.March 9-11, 2010, Baltimore, MD: At the Gartner Portals, Content & Collaboration Summit: Evolution in Real Time, you’ll learn how to bring your workplace, information, and processes up to real-time speed for greater efficiency. In 3 days, 30+ Gartner analyst sessions, case studies, workshops and roundtable discussions you’ll gain a set of tools and insights on Gen4 collaboration, cloud-based portal and content services, social networking, Web 2.0 and Enterprise 2.0, megavendor wars and more. Save $300 off the standard rate when you register at gartner.com/us/pcc with priority code PCCMASH.March 10, 2010, New York, NY: Cross Media NYC brings together leaders from all key media industries to discuss, demonstrate, and debate cross media integration and partnerships. Our goal is to bridge the gap between the different media sectors in order to share information and find new opportunities. We want the gaming people to meet the TV people, the publishing people to meet the web video people, and everyone to meet the advertising people but let’s be honest, in the end, it’s all about the money. Use Registration Code mashable to get 15% off.March 15-16, 2010, London, UK: At Social Media World Forum, learn from social networks, brands, advertisers and analysts. Hear from leading social networks on their strategy, revenue models and how they are approaching the future. Worldwide case studies from global brands and corporations on their use of social media. Examine the current market conditions, future forecasts and predictions from leading analysts. Mention you are a Mashable reader to receive 15% discount.March 17, 2010, San Francisco, CA: Join SF New Tech, the Bay Area’s largest and longest running monthly tech event, to get an early look at of some of the hottest new tech around. Famous for its sold out events where executives (and the occasional hacker or two) takes to the stage to strut their stuff, SF New Tech is *the* place where early adaptors, developers, influnencers, venture capitalists, journalists, bloggers, and regular every-day folks converge to see the latest and greatest technology. Visit sfnewtech.com for details.March 19, 2010, London, UK: Justmeans’ Social Media and Stakeholder Engagement Conference will bring together the top minds in sustainability, marketing, innovation and technology. This executive forum will explore how technology can enable sustainable business by involving stakeholders in the value creation process and will showcase examples of success and failure in this rapidly evolving market. Use this link for a 10% registration discount.March 22-23, 2010, Paris, France: At Marketing 2.0 Conference, learn from brands’ social media initiatives, advertisers, researchers and analyst. Hear from leading people in the Social Media business on their strategy, revenue models and how they are approaching the upcoming trends in the Social Mediasphere. Worldwide case studies from global brands and corporations on their use of social media. Examine the current market conditions, future forecasts and predictions from leading researchers. The socialmash2010 discount code gives you €200 off.March 22-26, New York, NY: Go beyond search at the Search Engine Strategies. Learn the newest trends, strategic action plans, and technology that industry leaders are employing today. Our experts will trace the natural evolution of search exploring topics such as: digital asset optimization, mobile application development, transition from search to discovery and more. SAVE 15% with code MHNY15. Program will focus on cutting edge strategies, tips, and tactics that will be driving search in 2010. Hear from the leading voices in search and digital like Avinash Kaushik, David Meerman Scott, Tim Ash, Ray Comstock and more.March 23-24, 2010, Berlin, Germany: Learn, discuss and explore the challenges and commercial opportunities that exist within the mobile internet ecosystem and make the most of best-practice perspectives over a two day period offering a programme packed with case studies, roundtable discussions, industry snapshots, masterclasses and fishbowl sessions. Significant discount for Mobile Operators, Online/Mobile Communities, and Content providers! Go to iir-mobileinternet.com/mashable for more information.March 24, 2010, New York, NY: Social Reputation Management: Protecting and Strengthening Your Brand Across the Social Web is a conference that will share the best case studies on how communicators and marketers listen to conversations, monitor and comprehend what is being said, and engage through the social web. The case studies will be followed by moderated interactive roundtables. Use promo code MASH for a discounted rate of $155.March 24, 2010, Rutherford, NJ: Learn about how you would grow your business, talk to your customers, interact and engage. Social Media will help your business grow, financially and in relation to your customers. Topics include Twitter, Facebook, YouTube, Blogging, etc. This workshop is geared for small businesses that want to grow their fanbase and reach potential customers and make your relationships better with by using the social web. Click over to socialbiz324.eventbrite.com to purchase tickets to the event and use the code mashable to save 50%.March 24-25, 2010, San Francisco, CA: EyeforTravel’s Social Media Strategies for Travel conference goes beyond the ‘what is social media?’ debates (that were so 2008!) and examines the strategic importance of social media to travel brands. The 2 day conference will share leading case studies, hits, tips and advice from top travel companies including JetBlue, Hilton, Virgin America and more. Use the discount MASHABLE to save $100 on the registration fee!March 30, 2010, London, UK: The upcoming Hit Me! Social Media and Search event is designed for business owners and entrepreneurs who want to find out the latest practical business advice and information about Social Media and Search. Freshbusinessthinking.com has partnered with Microsoft to deliver this power-packed one day event featuring experts and leading practitioners from the world of social media and search. Stats published by Nielsen show that social media usage has increased by 82% in the last year. The challenge for organisations of all sizes is how to use social media to drive business. Over 1500 delegates have attended our one-day events and the average rating is 8.5 out of 10 – the next one is shaping up to be the best ever with a host of experts on hand to give you the information and advice you need to grow your business online. Mashable readers: get a discount entering promotional code MASHABLE.March 30-April 1, 2010, San Jose, CA: Become Location Enabled at Where 2.0. Now in its sixth year, Where 2.0 is one of the world’s foremost events dedicated to exploring the emerging technologies in the geospatial industry. At Where 2.0, we expose the tools pushing the boundaries of the location frontier. Join us and meet the people behind the mashups, the people behind the platforms, and the people looking ahead to the future of geospatial. Find out what’s viable now, what’s lurking just below the radar and how to gain a competitive edge. Register now and save 15% at en.oreilly.com/where2010. Use code whr10mash.April 8-10, Atlanta, GA: The 2010 Nonprofit Technology Conference will bring together more than 1,000 nonprofit leaders, IT innovators, communications gurus, fundraising superstars and nonprofit staffers from all over. You’ll learn the latest trends, practical how-tos, and IT solutions that can optimize your organization’s use of technology and help you meet your mission to create more social good in the world — and you’ll have a good time, to boot. Select “Mashable” from the “How did you hear?” field to receive an $100 discount.April 12–15, 2010, Santa Clara, CA: The 6th annual MySQL Conference & Expo, presented by O’Reilly Media, brings over 2,000 open source and database enthusiasts together to harness the power of MySQL and celebrate the huge MySQL ecosystem. The O’Reilly MySQL Conference & Expo is a new event that builds on the tradition of past MySQL conferences (previous events were co-presented with MySQL AB and with Sun). This inclusive, innovative event will showcase the full spectrum of the MySQL ecosystem, from global corporations and diverse service vendors to start-ups and grassroots projects. Our growing lineup of speakers, program committee members, and sponsors represent a wide array of some of the most influential companies and projects in the MySQL community. Register now and save an additional 15% at: en.oreilly.com/mysql2010. Use discount code mys10msh.April 20-23, 2010, San Mateo, CA: NewComm Forum 2010 will feature 5 keynotes, 5 workshops and 40 sessions in 5 tracks: NewComm Essentials, New Communications & Communities, Social CRM, Understanding the New Media Landscape & Markets are Conversations: From Theory to Practice. Register by 3/12 and save up to $600 at newcommforum.com/. Get $100 off with code NCF2010MASH.April 21, 2010, San Francisco, CA: Join SF New Tech, the Bay Area’s largest and longest running monthly tech event, to get an early look at of some of the hottest new tech around. Famous for its sold out events where executives (and the occasional hacker or two) takes to the stage to strut their stuff, SF New Tech is *the* place where early adaptors, developers, influnencers, venture capitalists, journalists, bloggers, and regular every-day folks converge to see the latest and greatest technology. Visit sfnewtech.com for details.April 22–23, 2010, Los Angeles, CA: If you’re like most marketers, your intention to react with quickness and quality outpaces your ability. Forrester’s Marketing Forum 2010 connects you with analysts, peers, and industry leaders whose expertise will help you establish and embrace adaptive marketing practices. Call 888-343-6786 and save 20% off the regular rate with VIP code MFXMSH. Discount applies to new registrations only and cannot be combined with other offers.April 26-28, Berlin, Germany: Embedded Mobile & M2M. Services conference is a great chance to compare approaches to building a profitable Embedded Mobile and M2M business. The opportunities of the Embedded Mobile and M2M market are clear to see. This event will help you to realise them. Visit the website today and book your place at this exciting event. Receive a 10% discount by quoting I2AENMASH when registering. View our website at embeddedm2m.net/mashableApril 28-30, 2010, San Jose, CA: At NSDI ‘10, meet with leading researchers to explore the design principles of large-scale networked and distributed systems. This year’s 3-day technical program includes 29 technical papers with topics including cloud services, Web browsers and servers, datacenter and wireless networks, malware, and more. NSDI ‘10 will also feature a poster session showcasing early research in progress. Don’t miss this unique opportunity to meet with premier researchers in the computer networking, distributed systems, and operating systems communities. Save an additional $100 by using the discount code NSDIMASH10 upon registration.April 29-30, 2010, Lawrence KS: Social media is much more than a fad – it’s changing the way the world communicates. The communities in northeast Kansas are at the forefront of this movement and have made the region a hub for innovative technologies and social media use. Because of this, The World Company of Lawrence KS, is hosting a brand new social media event: The Free State Social. The Free State Social will highlight the best in social media from our area and put local innovations and ideas on a national – even global – stage. Our purpose is to educate attendees about the current state of social media, present opportunities for its use and talk about where the industry is headed. The Free State Social will be held on April 29-30, 2010 at the new Oread hotel in Lawrence, Kan. Keynote speakers include Jeremiah Owyang, Ellyn Angellotti, Shawna Coronado, Sarah Evans, Gowalla co-founder Scott Raymond, and Chris Brogan, co-author of the New York Times best-seller Trust Agents. Enter MASHABLE when checking out for a $20 discount on each ticket.April 30–May 2, 2010, Mountain View, CA: The Wisdom 2.0 Conference brings together staff from technology companies such as Twitter and Google, with Zen teachers, neuroscientists, and others to explore how we can live with deeper meaning and wisdom in our technology age. Speakers include Greg Pass, VP of Engineering at Twitter; Bradley Horowitz, VP of Products at Google; Dave Morin, Senior Platform Manager at Facebook; Ben Parr of Mashable; Loic Le Meur of Seesmic; and many others. Use the discount code Mashable here for special discount.May 3, 2010, Boston, MA: Social Media & Community 2.0 Strategies is the FIRST social media event that focuses on real-life business impact. Not just for entertainment value, hype or buzz, but real-world examples of driving revenue, cutting costs, and energizing conversations around your brand. What can you expect from this event that you won’t find anywhere else? Targeted advice for business managers including Market Researchers, Innovators, Brand Managers, Customer Experience Strategists and Marketing Enthusiasts seeking practical, real-life business examples they can translate into their own organization to monetize this powerful medium. Save 15% when using code SOCIAL10MASH at iirusa.com/socialmedia.May 4-5, 2010, Boston, MA: Drive sales and make social media work for you at MarketingProfs B2B Forum! You’ll learn the ins-and-outs of social media as part of your overall B2B marketing mix – from integration and engagement to measurement. Get 1-on-1 access to the best and brightest B2B marketing stars who will share best practices and FREE advice! Plus, our loyal attendees say our events are ridiculously fun, interactive and the kicker is – we have the best Freebies in the biz! (no keychains here…FREE industry research reports & memberships—stuff to help you really drive sales in 2010!) Register today with code MASH to save up to $200!May 11-12, 2010, Toronto, ON: Join us for Social Media – Risks & Rewards. The social media revolution is happening now, and quickly gathering steam. No business can afford to be left behind – and no business can afford to be unaware of the increased legal risks that a Company is exposed to. Learn about implementing and improving social media strategies, protecting your brand, return on investment, legal implications and much more. PLUS…a special address from Kevin Flynn, member of the blogging team for Obama for America. Use promo code 10495MASH to receive 15% off!May 13, 2010, London, UK: The International Search Summit Innovations will focus on some of the most recent trends, tools and techniques in digital marketing including video, mobile and social networking and offer delegates insight and advice on how to effectively use them in international online campaigns. A range of expert speakers will discuss the latest international opportunities in these areas and offer practical tips for integrating them into an organisation’s overall marketing strategy. The Summit will be held at The Barbican Centre in London, and is a must for any marketer targeting multiple markets and/or languages online. Book now with coupon code MASH1305 to receive 20% discount.May 17-19, 2010, Charlotte, NC: Search Exchange is a 3-day action packed internet marketing conference offering insights into social media marketing, search engine optimization, online reputation management, and pay per click advertising. Learn and network with industry professionals and business owners from around the world. Mashable readers save 10% using code mash10 during registration.May 17-19, 2010, Munich, Germany: a4uexpo heads to Germany for a two day Conference and expo. Over 30 presentations and panel debates on how to embrace the Affiliate Marketing sector, to include how media owners, agencies and advertisers can utilise Social Media platforms within the channel. Topics also include SEO, SEM, Blogging, Best Practice, Video, Mobile and API feeds. The conference includes access to 3 networking parties and promises to attract the very best entrepreneurs and affiliate marketing specialists from across Europe. Mashable readers can enjoy a 10% discount on registration with the code MASH10.May 18-19, 2010, Santa Clara, CA: The Social Media Strategies Conference is the premier event for CMOs, Social Media Strategist, Managers, Marketers, Search Marketers, Online Community Managers, Corporate Communications, PR, Marketing, Advertising, and Recruiting Professionals. This year the conference will focus on how organizations are and can leverage Social Media to achieve their business goals. Hear from the experts about this cutting-edge space, how it impacts your business, and how you can leverage it. This conference will feature workshops, interactive sessions, panel discussions, and keynotes from thought leaders. Don’t miss it! To save $100 use the promotion code: mashableMay 19-20, 2010, San Francisco, CA: Gilbane Conference San Francisco 2010 is focused on Content, Collaboration and Customers. Today web and enterprise content management permeate every aspect of an organization. Internal websites, whether in the form of intranets, blogs, or portals and provide efficient ways to collaborate & share knowledge. Customer & internal-facing applications share requirements that call for a number of enterprise content, publishing and infrastructure technologies including multi-lingual, social media, search, and integration software. Our conference is focused on what you should expect from these technologies. Mashable readers get to save an additional $200 – just use discount code MARSH when registering!May 25-27, 2010, The Sage Gateshead, UK: Thinking Digital is overtly inspired by the TED and PopTech conferences in America. We attract more than 30 of the world’s most innovative, creative, insightful and/or accomplished people to come to Hall Two of the Sage Gateshead, United Kingdom annually and talk about their work, inspirations, insights and ideas. Our venue and speakers thereby attract a wonderfully eclectic mix of people from around Northern England, Europe and the world. Mashable readers save 25% using code tdc_mashable here.June 15-16, 2010, Chicago, IL: Building on the success of the 2009 event, The 2nd Annual Health Care New Media Marketing conference will feature presentations from healthcare executives that implemented Web 2.0 strategies and developed quality metrics for evaluating the success of new media campaigns. Over the course of two days, attendees will have the opportunity to learn from thought leaders from major hospitals, healthcare institutions, and social media outlets. Through a series of case studies and forums, attendees will walk away with the tools needed to ultimately reach consumers through new media in an accurate and appropriate. Discount code: MASHABLE get $50 off.June 29-30, 2010, London, UK: The 2nd annual Cloud Computing and Enterprise 2.0 World Forum is the perfect event to learn and discuss the future development and integration of cloud and enterprise 2.0 services and products. Building on the success of the 2009 show, this two day conference and exhibition will provide a focused platform for the global cloud computing and enterprise social media industry. The 2010 show will include a free-to-attend exhibition with scenario based workshop area and key service providers demonstrating their products.August 13, 2010, Nashville, TN: At Big South Social Media Summit, come listen to some of the most forward-thinking business giants from companies like Southwest, SAP, Comcast, Domino’s as well as social media loving celebrities who will speak directly on how they drive ROI through social media. Speakers will share real-world success stories, pit falls, and case studies to demonstrate the true value of social media. This summit will allow business leaders to finally understand how social media can propel their business and how to produce real results. More than the mechanics, this is a relatable summit that will open eyes to the power of social media in business. Get 15% off the ticket price by using the vacomash discount code.The Mashable Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite, the Web’s Event Marketplace.Eventbrite is an online events marketplace where tens of thousands of individuals, businesses and organizations of all sizes manage, promote and sell tickets to their events. Make your event a success on Eventbrite.Reviews: Facebook, Google, Gowalla, LinkedIn, Mashable, Mint, Seesmic, Skype, Twitter, WordPress, YouTube, linux, videoTags: conferences, Events, parties
Publ.Date : Mon, 08 Feb 2010 14:21:11 +0000
Soren Gordhamer is the organizer of the Wisdom 2.0 Conference, which brings together staff from Google, Facebook, and Twitter with others to explore living wisely in our modern age. Mashable readers can use code ‘Mashable‘ for a discount when registering.In the era of social media, our networks are much larger than they have ever been, and we have more ways to communicate with those in them. Even if you are not very active on Facebook or Twitter, my guess is that your sphere of communication has expanded significantly in recent years. Who you communicate with and how you communicate has changed radically. This new connected era brings both opportunities and challenges.In the past we had a set of contacts, all of whom generally knew how to reach us — via phone, e-mail, or regular mail. Today, thanks in large part to social media, we have many different levels of communication, each with a specific purpose and etiquette. When we do not understand the role of these levels, they can become huge time wasters. When we do understand them however, they can help us more effectively engage and navigate these new waters.Level 1: The Public ReplyJust about everyone, including Bill Gates (who if you have not heard, recently joined Twitter), has learned the importance of having both a means to communicate with people, and a channel where people can respond. Though you can do this on Facebook through comments on Fan pages and in groups, this seems most applicable to Twitter, where people use @replies to send and receive short, publicly viewable messages.The public reply provides an open and transparent channel for people to interact with public figures, brands, and each other, without the pressure of response that comes with e-mail. Public interactions are a great starting point for engagement that never existed before social media, and if done correctly, can often lead to more fruitful direct communication.Level 2: The Direct MessageOnce a relationship is established through public communication, the next step is often a direct message within a social network. A direct message creates a private connection without opening the floodgates of e-mail. In fact, in may even be preferable to e-mail in the long term.Why? Especially with Twitter, a DM has a character limit, and can only come from people you follow. If you have ten e-mails (of unlimited length and possibly unknown sources) and ten Twitter DMs, which are you likely to open first? For an increasing number of people, the answer is DM.Once you make a connection through DM and get permission to follow-up via e-mail, the e-mail is often better received. Facebook, where most people allow private messages, can also be a means to take communication to the next level.Level 3: E-mailE-mail still has its place in this new era. It allows for more in-depth communication, can be easily forwarded, and sent to numerous people at once. When e-mail is used skillfully, it enables deeper communication. When not used effectively, it can become a huge time drain, as people write lengthy messages without much thought of the time and attention they are asking of recipients.This fine line makes e-mail tough to master in the social media age. If you’re looking to advance to the next communication level with someone, respect this direct and private channel, and be sure to keep your e-mails succinct and meaningful.Level 4: PhoneHearing someone’s voice allows people to get a better sense of one another. While communicating via text, a person can take time to carefully craft his or her words, potentially presenting an image that may not be true or is harder to trust. A phone call allows for more immediate back-and-forth, and can be particularly helpful if a subject matter is delicate or people are considering a more in-depth relationship.Some time back I was communicating with an editor about an issue that we had bounced back and forth several times. Finally she said, “Let’s chat about it on the phone.” This furthered the dialogue significantly and bypassed what may have taken weeks to sort out via e-mail.Level 5: In-Person (or Video Chat)I have met numerous people in person that I first communicated with via social networks. All of these meetings were enhanced by the natural progression of our first digital communication. While at one time face-to-face interactions were the entry point, today, in-person meetings often come at later stages.Particularly if people are considering working on a project together, an in-person meeting allows for the most in-depth connection. For some people Skype or other video chat may be enough to experience this.Too often people think communication is only through words, but our bodies communicate as well. They communicate how comfortable or uncomfortable we are discussing a matter, our level of passion for a subject, and our hopes and fears. Meeting with someone in person allows for communication to occur on multiple levels, and people often come away with a much better sense of each other.ConclusionIn this era of social media when we are reaching out and engaging more and more people, the question is not just “Should I communicate with someone?” but “How should I communicate with someone? How can I build engagement one step at a time?” The more we allow for and understand the importance of all the various levels of communication, the more we can skillfully and effectively use each one.More social media resources from Mashable:- Zen and the Art of Twitter: 4 Tips for Productive Tweeting- The Tao of Tweeting- How Social Media Has Changed Us- 5 Tips for Building Lasting Online Friendships- 4 Steps for Effective Online NetworkingImages courtesy of iStockphoto, TommL, PaulPaladin, Kohlerphoto, sandoclrReviews: Facebook, Skype, Twitter, iStockphotoTags: communication, e-mail, email, facebook, List, Lists, meeting, social media, social networking, social networks, twitter
Publ.Date : Mon, 08 Feb 2010 20:23:08 +0000
Each month, our partner Visible Measures compiles a list of the top ten most popular web video series, and we share those results with you and provide analysis.In January, the threshold for entry into the list was the highest it’s ever been, but viewership for the top 10 shows dropped 26% as compared to the record-breaking month of December.If you’ve been keeping track in previous months, you won’t be surprised to see that Fred and Happy Tree Friends have again topped the list. Also notable: CollegeHumor and video game-themed shows collectively took up half the list. There weren’t any new series on the list in January, but a couple that dropped off in the past made a comeback. We also learned that the majority of viewers for the top 10 shows were male.Here’s the complete chart with video clips included for each series. We provide some deeper analysis below.The Chart: January 2010RankLast Month’s RankTitleStudioGenreTrue Reach View Count% Change in ViewsSample Episode11Fredn/aComedy24,719,556-28% Play22Happy Tree FriendsMondoMediaAnimation17,697,316-15% Play34SmoshDeca TVComedy, Sketch13,151,35613% Play45The StationThe StationComedy4,317,575-24% Play5Back On ChartPOVCollegeHumorComedy4,146,733Back On Chart Play610Hardly WorkingCollegeHumorComedy3,562,90632% Play79Jake & AmirCollegeHumorComedy, Sketch3,275,0016% Play8Back On ChartRed Vs BlueRooster TeethAnimation, Comedy3,224,802Back On Chart Play98The Guildn/aComedy, Gaming3,209,027-17% Play107Key Of AwesomeNext New NetworksComedy, Music3,150,905-39% Play*The Visible Measures Top 10 Webisodes Chart focuses on digital studio-driven Web series that appear on Internet video-sharing destinations. Each Web series is measured on a True Reach™ basis, which includes viewership of both studio-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million Internet videos across more than 150 video-sharing destinations.Note: This chart does not include vloggers, interviews, how-to series, news shows, or product review shows. View-count results are incremental by month.To notify Visible Measures of an upcoming Web series, or for an end-to-end assessment of your campaign’s overall performance, please contact us directly.If you’re interested in exploring this data further, go to visiblemeasures.com/mashable.initVisibleMeasures();Consistently On Top: FredThe teenager with the high-pitched voice has topped the list again, and he managed to do it even though he only put out one new video in January. That new episode garnered 1.7 million views, so the rest of the 24.7 million were all thanks to old content that people are still discovering or re-watching.You can’t fault Fred completely for dropping from his December high of 34.2 million views; he didn’t have topical holiday content to work with this time. It’s still impressive that a 16-year old actor with a webcam is beating each and every show from web TV networks like Next New Networks and CollegeHumor.We mentioned earlier that the majority of top 10 show viewers are male; it’s interesting to note that Fred has the highest ratio of female viewers at 45%.CollegeHumor’s Mark Is Hard to MissCollegeHumor is straight up mainstream now thanks to two cable TV deals in the works with MTV, and its online performance is as impressive as ever. It’s the only network with three series on the list — POV, Hardly Working, and Jake & Amir. They’ve all appeared on the list before, and together they racked up just shy of 11 million views.All three of these CollegeHumor series saw growth since last month; POV didn’t appear on the December chart at all, but now it’s back. Hardly Working is actually working hard; it cranked out several new videos in January and grew 32% as compared to last month. Jack & Amir experienced a modest 6% growth.The Guild and Red Vs. Blue: The Gamer NicheVideo game-themed programming has always been a significant genre in web TV. Because web series are usually cheaper to produce and viewership expectations are lower than would be the case with over-the-air shows, web series find it advantageous to serve a deep and narrow niche. Gamers are a great audience because there are just enough of them, and because they have their own dedicated ecosystem of social media and blogs to spread the word.The Guild and Red Vs. Blue aren’t performing as well as they used to, but the gamer audience is still obviously alive and well since these gamer shows take up two of the top 10 spots. Red Vs. Blue just started airing new content, so it returned to the list after a hiatus. Conversely, The Guild is off-season so its numbers have declined.A greater portion of Red Vs. Blue’s audience is male than any other show on the list. That should be no surprise since the series is based on the science fiction action shooter Halo.Reviews: videoTags: monthly top webisodes, video, visible measures, Web TV, web video
Publ.Date : Mon, 08 Feb 2010 16:59:43 +0000
Yeah, we know. Although experts have been congratulating Apple on how competitive the iPad prices are, when you actually have to part with 500 bucks or more (if you want 3G, which is a must-have for such a device), it hurts.There is a solution that won’t cost you a dime, though. It also won’t get you an iPad, but you can perhaps fool someone with poor eyesight into thinking that you have one, at least for a second. Yes, we’re talking about a paper iPad.To make one yourself, you’ll need these two PNG files: the front and the back. Print them, cut them out, and voila — your brand-new paper iPad is ready to… well, it can’t really do anything except sit on your desk, but considering the price is zero, we won’t hold it against it.Tags: diy, Fun, ipad, paper
Publ.Date : Mon, 08 Feb 2010 12:10:18 +0000
Although all is said and done when it comes to football this season, such is not the case for the Super Bowl advertisers.We’re now entering the entertaining aftermath of the Super Bowl ad showdown, and thanks to social media tracking services like Alterian and Radian6, we can take an early look at advertisers winning big on the web.The following results come from two sources. Starting in early December, Alterian SM2 looked at social media conversations across a variety of sites and tracked all discussions relevant to Super Bowl advertising. Its latest report is embedded below. By contrast, Mullen and Radian6 crafted BrandBowl2010 to measure volume and sentiment of Twitter chatter mentioning the advertisers, with analysis beginning the Friday prior to the game. The discrepancies in their results represent different methods of data collection.Biggest Buzz-MakersWhen it comes to sheer volume alone, Alterian SM2 ranks Focus on the Family as the advertiser with the most mentions overall from December 1, 2009, to February 8, 2010, at 3:00 a.m. CST.You might recall that initially the unaired ad stirred up controversy prior to the big game due to its pro-life subject matter. While this viewer thought the buzz was much ado about nothing, the fact of the matter is that the build-up led to a highly anticipated spot with a big payoff on the social web in terms of overall mentions.By comparison, however, Alterian SM2 found that conversations on game day alone were Google-heavy. According to the company, Google’s late entry into the Super Bowl advertiser foray was a pretty big win for the search giant. On Super Bowl Sunday, Google was the advertiser with the most mentions, highest Social Engagement Index (i.e. farthest reach), and the second-highest sentiment score (second only to Doritos) among all advertisers.According to Mullen and Radian6’s BrandBowl2010, which looked at just Twitter chatter over a shorter time span, Doritos saw the most volume of tweets, and was its winner for “most effective brand to advertise on the Super Bowl telecast.”BrandBowl ranked Google and Focus on the Family as second and third in the most-buzzed about competition. Its top 10 most effective brands are as follows:1. Doritos2. Google3. Focus On Family4. Snickers:5. Budweiser6. Bud Light7. Hyundai8. Kia9. GoDaddy10. Coca-ColaWho We Really LoveQuantity is one thing, but quality is something else entirely. When looking at initial tallies, social media analysis points to the advertisers and ads we loved the most.Alterian SM2 crowns Anheuser-Busch as its initial post-game victor in the battle for the most-loved brand overall (for the entire duration of the measurement period).On game day only, however, Doritos took the top spot with the highest sentiment score, followed by Google in a distant second. Due to the flurry of social positive sentiment Doritos garnered on Super Bowl Sunday, the brand was able to skyrocket to become the second most-loved (i.e. highest sentiment score) brand overall as well.Per BrandBowl, we — the members of the Twittersphere — loved McDonald’s and Dr Pepper. Though neither of these advertisers ever cracked the top 10 list in terms of volume, tweets about them were extremely positive.The Biggest LosersPer Alterian SM2’s data, the advertiser with the most negative conversations from December 1, 2009, to December 8, 2010, at 3:00 a.m. CST was Focus on the Family.Interestingly enough, BrandBowl declared Budweiser Select55 to be its last place-finisher. The kind hearts at Mullen are now offering free creative services for next year’s commercial as a consolation prize. Its 10 least effective brands list is as follows:30. NBC’s Universal – Universal Orlando31. Paramount Pictures32. FloTV33. Cars.com34. Motorola35. Diamond Foods’ – Pop Secret36. Honda37. Teleflora38. Michelob Ultra39. Budweiser Select55Super Bowl Social Media Results Feb82010[img credit: Willard, iStockphoto]Reviews: Google, Radian6, Twitter, iStockphotoTags: Anheuser-Busch, doritos, MARKETING, Super Bowl, Super Bowl ads
Publ.Date : Mon, 08 Feb 2010 20:03:12 +0000
EA Sports President Peter Moore told Bloomberg that the popular Madden NFL series of football video games will make its way to Facebook.We haven’t heard a peep about a launch date. Moore says we will definitely see Madden on the Facebook platform, but the social media version will be simpler than its console cousins, because EA wants to “make Madden more accessible.”Facebook games are a big deal these days. FarmVille and Mafia Wars developer Zynga just raised $180 million in funding. The news that established (but more niche) long-time video game franchise Civilization is coming to Facebook this summer has gotten a lot of press and interest, too.More presciently, EA just bought a huge Facebook game company called Playfish for $400 million. The quote from Moore about EA’s Madden plans didn’t mention Playfish, but it’s possible that the acquired company’s resources will be used to develop and publish Madden on Facebook.EA launched Madden NFL 2010 for the video game consoles just in time for the Super Bowl, so hype for the brand is already high right now. This was a good time for the company to let this news slip out.Reviews: FacebookTags: ea sports, facebook, football, games, madden, nfl, online games, sports, video games
Publ.Date : Mon, 08 Feb 2010 19:22:54 +0000
Location-based service Loopt is going to offer deals at venues and stores near you thanks to a partnership with Mobile Spinach.Mobile Spinach has already built up a large database of exclusive deals at venues ranging from sushi restaurants to concert halls to clothing stores. Currently, it serves San Francisco by texting users with deal notifications, but the partnership with Loopt will make the process that much more effective.Loopt and Mobile Spinach plan to offer deals in New York and Los Angeles “during the coming months,” too.This advertising model is kind of a no-brainer. A neighborhood business can use a service like Loopt to target someone who lives or works nearby and offer him or her incentives to visit an establishment.These offers can be redeemed by phone or optionally via e-mail or text message.Foursquare already struck a deal with 8coupons, which does something very similar to what Mobile Spinach does. Yelp offers local deals, too, so this seems to be the model de jour.We’ll have to wait and see how successful this venture is, but as we noted the other day, there’s untapped potential for using check-in data to learn more about what consumers like and offering them appropriate ads and deals.Reviews: Foursquare, YelpTags: location-based, loopt, MARKETING, mobile spinach, money
Publ.Date : Mon, 08 Feb 2010 18:02:09 +0000
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